Open Source Innovation at Mozilla Corporation

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Case Details:

Case Code : ITSY064
Case Length : 19 Pages
Period : 2002-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : Mozilla Corporation
Industry : IT - Software
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

The Netscape Navigator Internet browser, introduced in 1994 by Netscape Communications (Netscape) , was the most widely used browser between 1995 and 1998. However, by the late 1990s, it lost its position to Microsoft's IE. Analysts opined that the major reason for IE's popularity was that it came bundled with the Windows Operating System...

Change in Functioning

In 2005, the MF entered into a deal with Google, after which it installed a Google search box in the Firefox browser.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

The search giant agreed to provide the MF with a portion of the ad revenue obtained when a user clicked on a sponsored link that came up with the search results, when using the Google search box. Later, the MF signed a similar deal with Yahoo! Inc. (Yahoo)...

Open Source Innovation

Analysts opined that one of the major reasons for constant innovation at Mozilla was that it used open source software and invited community co-operation in developing new products. They added that as Mozilla developed consumer-oriented products targeted at the mass market - unlike other entities that worked with open source software - it had to be more market-oriented and bring products to the market faster...

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